Joint Venture of Tourism Promotion by India and Singapore

A joint action plan has been signed by India and Singapore so as to promote tourism in both countries. According to the plan, the tourists who visit Singapore will be given an option to include a four-five day trip to India in their itinerary.

Lawrence Leong Yue Kheong of the Singapore tourism board mentioned that the new trends amongst tourists is short halts, short vacations and more value for money travel.

India has a wide range of tourism while we have a big flow of tourists. For instance, last year Singapore received 10 million tourists but most of the tourists don’t want to stay in Singapore all the time and go elsewhere too.

Therefore the attractions could happen if there a menu of options and give to the tourists a proposition of a four-five day getaway to India. For instance, the Buddhist circuit tourism in India and in South East Asia.

“But it’s not just tourists who come to Singapore we are talking about. Even people from Singapore can avail this. Most destinations in India are four-five hours away from Singapore by air,” he added.

The marketing of this plan will be done by both countries together.

According to Indian Tourism Minister Kumari Selja said adding cruise tourism as well as other products like wellness and rural tourism can also attract more visitors.

“Also, now that India is allowing 100 percent foreign direct investment (FDI) in hotel and hospitality and convention centres, we are hoping that Singapore will invest in India,” Selja said.

Kheong added: “We have suggested that India, at the government level, should put together a clear dossier of what the opportunities here are, what is the five-year-plan and about the infrastructure. This will help the Singapore business community”.

“Also, the business communities of both the countries should work together to make the entire plan work.”